33

33 PLANNING EDITING 

due to the music video content being purely based on a song from the performer, we wanted to make the music video very personal to him. we aim to have the music video go from a personal shot of him just singing the song itself to him hanging with his friends. 
I have seen this edit in many music videos. where it flips from a story to the artist performing. 
example- 
this video shows us the artist performing the song which allows the viewer to connect with the lyric content more as it is similar to the artists emotions or opinions of the video content, but also gives the viewer an insight to the experience of the actors in the video.

we aim to create this in our music video by making it very personal to wes himself. shots such as cut in shots all help to make this very personal, filming things like wes' clothes or the drinks he buys helps to create the connection from viewer to artist. similar to this we may use a point of view shot from wes' point of view.

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