Milly Chalcraft A2 media

This is our final cut for our music video that has now been uploaded onto YouTube. 

I used Bubbl.com to make a mind map of all the media technologies i used in the construction, research, planning and evaluation stage. Below is the mind map i made: Planning   Video and ancillary Tasks - For the planning of our video we used a Canon Camera to film and take photos on. We used Blogger.com to post all of our course work and blog posts on to. We used the internet for a big part of the planning such as Google and Twitter. For the preproduction and after production of my music video i used a large amount of media technologies.  Research  Using media technologies for research for our music video and ancillary tasks were a crucial part of being able to actually get some research and research methods. We used things such as social media such as Twitter and WhatsApp to ask our friends and family and in some case complete strangers for different types of research we completed. We used...

I decided to create a questionnaire on survey monkey and asked my friends and family to complete the short survey for my audience feedback. We have included questions based on the level 4 mark scheme on the music video and ancillary tasks. We have asked a range of people for our target audience so that we can see what a range of people think about our music video even though our target audience is teenage to young adult. By doing this we hope to be able to compare different demographic groups, such as female or male.  The questions i have asked :     We got the results of the questionnaires back:  The questionnaire results show that majority of the people liked our music video, only 22% of people said they did not like it compared to all of the people who participated in  the  questionnaire. The results show that majority of the target audience wer...

54 EVALUATION QUESTION 2 How effective is the combination of your main product and your ancillary tasks? -        In our final products, we have taken into consideration common themes that expand across the board of music video and ancillary task. After people reviewing our music video, we took time to ask these individuals on what was most memorable within the video, many said that the most eye-catching aspect of the video and ancillary task is the red love heart. This is not only eye-catching but helps with Wes' image in which his audiences associates him with but also links with the topic of his song which Wes sings about. The topic of his songs associates with unity and racism around the world, the love heart acts as a symbol that every individual is appreciated for who they are regardless of culture or race. Due to this we applied audience theory and took into encounter psychographics as peoples attitudes towards Wes' lyrics and the symbol will encourag...

53 EVALUATION QUESTION 1 Existing media products forms and conventions aim is to show off the members of the band/artist, make the song memorable to the viewers, show viewers what the band/artist is about, represent the band/artist positively and make the genre clear. The genre of the music often plays the biggest part when impacting the forms and conventions of a music video. Due to our music video (of which we presented on YouTube) having the genre of hip hop rap we chose to both follow and break the typical conventions. Due to Wes being a black male rapper often the videos would include violence and hyper masculinity, however, instead we chose to oppose these stereotypes. Having females being the other storyline of the video it not only helps to support Wes’ lyrics of the song (talking about discrimination and unity) but also challenge pre-existing conventions of a male rap music video and make it diverse. The forms and conventions we chose to follow for the video wa...

Here is the final poster for our music video, based on the audience research we done and to suit the genre of the music