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53 - Q1
53 EVALUATION QUESTION 1 Existing media products forms and conventions aim is to show off the members of the band/artist, make the song memorable to the viewers, show viewers what the band/artist is about, represent the band/artist positively and make the genre clear. The genre of the music often plays the biggest part when impacting the forms and conventions of a music video. Due to our music video (of which we presented on YouTube) having the genre of hip hop rap we chose to both follow and break the typical conventions. Due to Wes being a black male rapper often the videos would include violence and hyper masculinity, however, instead we chose to oppose these stereotypes. Having females being the other storyline of the video it not only helps to support Wes’ lyrics of the song (talking about discrimination and unity) but also challenge pre-existing conventions of a male rap music video and make it diverse. The forms and conventions we chose to follow for the video wa...
54
54 EVALUATION QUESTION 2 How effective is the combination of your main product and your ancillary tasks? - In our final products, we have taken into consideration common themes that expand across the board of music video and ancillary task. After people reviewing our music video, we took time to ask these individuals on what was most memorable within the video, many said that the most eye-catching aspect of the video and ancillary task is the red love heart. This is not only eye-catching but helps with Wes' image in which his audiences associates him with but also links with the topic of his song which Wes sings about. The topic of his songs associates with unity and racism around the world, the love heart acts as a symbol that every individual is appreciated for who they are regardless of culture or race. Due to this we applied audience theory and took into encounter psychographics as peoples attitudes towards Wes' lyrics and the symbol will encourag...
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